The #UtawezanaChallenge was started by Azziad, who is well recognized for making it popular. Soon after, her star started to shine even brighter, and a few months later, she allegedly started charging brands who wanted to collaborate with her over Ksh. 100,000 per Instagram post.
Afterwards, Azziad was hired to host a TV show with Mulamwah, another content creator. Her Instagram following has rapidly grown.

She has been a content developer for a long time, but nobody knows that. She has been using TikTok frequently because she finds it to be enjoyable.

The highs and lows of fame are unique. She is a generally friendly person, yet she has nonetheless run into online trolls and disputes with internet users and local celebrities. As she gained notoriety, her phone number was made public, and she reportedly received over 17,000 WhatsApp messages.
These are some of her vintage photos before she became rich and famous;

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